Internet Marketing… Using the Internet to Market your business
SEO… Search Engine Optimization – Interjecting information about your business into the internet so that search engines such as Yahoo, Bing, Google, AOL can pick up your business information or N.A.P.
N.A.P. – Name, Address, Phone Number
Organic SEO… Utilizing Social Media sites and Search Engine Marketing techniques to appear higher in search page results
PPC… Pay Per Click – it’s just how it sounds. You pay for someone to click on your ad.
SEM… Search Engine Marketing – Using venues available to register your business and claim your online real estate opportunities
SMM… Social Media Marketing
Analytics – Tools used to measure Social Media results (posting, followers, following, impressions, circles, etc.)
Landing Page… site used to direct traffic to main webpage or used as an alternative to a website
Is there an area of SEM/SMM/SEO you’d like to learn more about?
Comment on my blog!